El gran problema de Mark Zuckerberg ha sido evidente durante 17 años, pero nadie quiere admitirlo

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Imagínese si solo hubiera tenido un trabajo desde que era joven y, como resultado, se hubiera vuelto extraordinariamente rico y poderoso, mucho más allá de los sueños más salvajes de la mayoría de las personas.

En otras palabras, imagina que eres Mark Zuckerberg. Ahora imagina si estuvieras completamente equivocado acerca de lo que finalmente podría significar el fin de Facebook.

He aquí por qué esto importa ahora. Hay pocas fuerzas en el planeta lo suficientemente poderosas como para enfrentarse a Facebook. Gobiernos nacionales podría estar entre ellos tal vez. Pero de lo contrario, veamos a los otros gigantes tecnológicos.

Da la casualidad de que uno de estos gigantes, Apple, casi le ha declarado la guerra a Facebook mientras que otro, Google, parece que se está preparando para la batalla. Mi colega Jason Aten ha hecho un gran trabajo últimamente grabando la pelea:

  • Apple cambiará sus reglas de privacidad para requerir que los desarrolladores de aplicaciones soliciten permiso antes de poder rastrear a la mayoría de los usuarios.
  • Esto es directamente cierto en Facebook, donde todo el modelo de negocio implica esencialmente rastrear a los usuarios para vender «anuncios personalizados».

¿Quién te dice «no»?

La medida de Apple podría ser una amenaza existencial. Al menos eso es lo que parece creer Facebook. No puedo predecir cómo saldrá todo.

Pero mucha gente podría haber predicho que algo así sucedería en algún momento. ¿La razón? Es simple y es un subproducto del éxito de Zuckerberg.

En resumen, Zuckerberg, como cualquier líder muy exitoso, siempre está expuesto al riesgo de rodearse de personas que le deben su éxito y, por lo tanto, no pueden decirle «no» efectivamente.

Debido a su experiencia, nuevamente después de hacer una sola cosa: construir Facebook, probablemente esté aún más amenazado por este fenómeno que muchos otros. En retrospectiva, fue obvio desde el principio, hace 17 años este mes.

«El genio»

Podemos ver cómo era Facebook en ese entonces, porque Zuckerberg construyó la primera versión de un dormitorio de Harvard y el periódico estudiantil escribió al respecto.

Las historias todavía están en línea: «Cientos de personas se registran en el nuevo sitio web de Facebook» y «Mark E. Zuckerberg ’06: La magia detrás de thefacebook.com», por ejemplo. Ahora revísela y quedará claro que Zuckerberg nunca tuvo una vida normal.

Nunca tuvo jefe. Nunca tuvo que solicitar un trabajo. Nunca tuvo que preocuparse por conseguir el alquiler o pagar préstamos estudiantiles. Nunca tuvo que trabajar en un lugar que no quisiera, o bajo circunstancias y en un entorno que él mismo no había creado.

En otras palabras, nunca tuvo que escuchar a nadie más. Y siempre, siempre, siempre valió la pena. Al menos hasta ahora.

Imagine que Zuckerberg está 100 por ciento equivocado acerca de cómo se supone que reacciona Facebook ante Apple. ¿Cómo lo sabría? ¿Quién está a su alrededor a quien respetaría, a quién objetaría y a quién podría acudir, a quién confiar y respetar?

No pretendo saber Imaginé que Bill Gates podría de alguna manera ocupar el papel en su vida dados sus antecedentes sorprendentemente similares, y también creo que Gates reconocería cuánto Warren Buffett era un mentor externo para él.

Pero si alguien cumple este papel para Zuckerberg, sigue siendo opaco para mí.

¿Teletransportarse?

Al señalar cómo estaba en la casa club recientemente, un colega describió la inmersión de Facebook en la realidad virtual y la realidad aumentada y cómo esto podría afectar el trabajo remoto.

Su idea era que Facebook pronto permitiría que las personas aparecieran virtualmente juntas, casi como si estuvieran en el mismo espacio físico, en lugar de hablar sobre pantallas como Zoom. Nadie tendría que ir a ningún lado.

«Deberíamos teletransportarnos y no transportarnos a nosotros mismos», dijo.

No estoy seguro de qué diablos significa eso en realidad, pero suena un poco distópico. Espejo negro– una solución tecnológica que le quita vida a lo que significa tener relaciones reales y satisfactorias con otras personas.

Dos ideas en competencia

Mira, no soy una de esas personas que odian Facebook hasta el fin del mundo. Tomo lo bueno con lo malo: por un lado, mi novia de la universidad y yo nos volvimos a conectar en la plataforma; Ahora estamos casados ​​y tenemos una hija.

También tengo muy claro que si hubieras extrapolado las cosas estúpidas en las que me metí cuando tenía 19 o 20 años y me hubieras dicho que todavía las estaba haciendo, no habría hecho tanto como Zuckerberg. [censored] Años después.

Pero también creo que es posible vigilar dos cosas en competencia al mismo tiempo:

  • Gratitud por todas las cosas positivas que las redes sociales han promovido, y
  • El escepticismo e incluso el miedo a lo que está sucediendo como los objetivos del público, la empresa con fines de lucro detrás de él parecen estar cada vez menos enfocados en lo que la gente realmente quiere.

Las personas aprenden a desarrollar estas perspectivas competitivas a través de las dificultades, el fracaso y viendo que las cosas buenas surgen de las malas, mientras que a veces las cosas malas surgen de las buenas.

Lo aprenden al tener que hacer a veces cosas que no quieren y al darse cuenta de que hay otras personas de las que aprender, sin importar el éxito que tengan.

¿No sería irónico y francamente devastador si nunca tuvieras que admitir que te equivocaste, lo que te llevó a cometer los mayores errores de todos?

Las opiniones expresadas por los columnistas de Inc.com aquí son las suyas, no las de Inc.com.

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