En solo dos frases, el director ejecutivo de United Airlines acaba de dar una lección audaz de liderazgo.

d

Una cosa sobre Scott Kirby, CEO de United Airlines: no tiene miedo de ser el primero.

En las últimas semanas, Kirby ha superado a sus competidores en otras aerolíneas y, francamente, la mayoría de las empresas estadounidenses, al decir que quería que United Airlines hiciera que la vacuna Covid-19 fuera obligatoria para todos los empleados de United.

Esta historia es un gran ejemplo de por qué creo que los ejecutivos de todas las industrias deberían seguir a las aerolíneas. Es el punto clave de mi libro electrónico. Flying Business Class: 12 reglas para ejecutivos de aerolíneas estadounidenses, lo que puedas Descargalo gratis aqui.

Entonces, echemos un vistazo a lo que dijo Kirby sobre el futuro en United Airlines para impulsar esta discusión. Esta es una de las grandes decisiones que la mayoría de los líderes empresariales tendrán que tomar durante los próximos meses, independientemente de la industria.

Hacer lo correcto

Todo comenzó el 21 de enero en un ayuntamiento con empleados de United Airlines, según un protocolo recibido de los medios. Esas dos frases fueron clave.

«Lo peor que creo que haré en mi carrera son las cartas que les escribí a los familiares sobrevivientes de los empleados que perdimos por el coronavirus. Y para mí porque confío en la seguridad de recibir la vacuna, y me doy cuenta de es controvertido – Creo que esto es lo correcto para United Airlines y otras compañías para exigir vacunas y hacerlas obligatorias.. «

Me gusta la forma en que expresó esto, puso en juego lo que estaba en juego y reconoció las objeciones antes de explicar su objetivo.

Kirby se centró la semana pasada en la idea, cruzando la línea entre la defensa y la predicción, de que las personas que han aceptado (en su mayoría) el uso de máscaras en los aviones también aceptarán las vacunas obligatorias para los empleados.

«Será exactamente lo que se espera y lo que hacen la mayoría de las empresas. Una vez que la pelota comience a rodar, rodará hasta abajo», dijo Kirby durante una charla virtual en el Chicago Economic Club.

Afuera solo en el frente

Esta aún no es una política de United Airlines. (Un portavoz de la compañía dijo que United está considerando «en gran medida» las vacunas obligatorias). Para ser justos, aún no hay dosis suficientes para hacer posible esta política.

Pero incluso defender las vacunas obligatorias parece poner a United por delante de sus competidores en este tema.

Me registré con American, Delta y Southwest Airlines. Todos confirmaron que actualmente no tienen planes de hacer que la vacuna sea obligatoria para los empleados.

Sin duda, alientan al personal a vacunarse y, en algunos casos, ofrecen la vacuna de forma gratuita. Sin embargo, esto es diferente de lo que defiende Kirby. Esto incluye tratar de encontrar trabajos en los que los empleados que se niegan no tengan que interactuar con las personas para recibir la vacuna.

Por supuesto, dijo Kirby, solo hay un número limitado de trabajos en aerolíneas que no se trata de interactuar con la gente. Y dejó en claro que las vacunas obligatorias en United Airlines solo podrían funcionar a largo plazo si otras compañías también las necesitan.

«Soy lo suficientemente realista, aunque creo que es correcto saber que United Airlines por sí sola no puede hacer eso y aferrarse a ello. No tiene que haber muchos otros, pero debe haber otros». «, dijo la semana pasada.

Realismo versus optimismo

La mayoría de las veces cuando escribo sobre las aerolíneas y sus guías, no vengo ni a enterrarlos ni a elogiarlos. No tengo ningún interés en sus resultados (literalmente; no invierto en la industria de viajes porque escribo mucho sobre ella).

Pero les deseo cosas buenas a las aerolíneas y estoy ansioso por decirles apoyo cuando veo algo que parece una buena conducta. Esa es mi opinión sobre lo que hizo Kirby.

Sospecho que parte del progreso de Kirby en este asunto, en realidad, si hay otro gran CEO que ha sido tan abierto sobre el asunto que lo extrañé, es cómo ha caracterizado el futuro de la industria de la aviación. después de la pandemia.

En resumen, descubrí que se describía a sí mismo como «realista», a pesar de que los competidores, como Ed Bastian, director ejecutivo de Delta Air Lines, se han destacado por su cauteloso optimismo.

Las dos cosas en las que confían todos en la industria son: (a) no puede haber una recuperación generalizada hasta que no haya una distribución generalizada de vacunas, y (b) una vez que haya una distribución generalizada, habrá una gran demanda reprimida para viajes.

¿Pero entre los problemas? Un número significativo de estadounidenses dice que simplemente no se vacunará.

Una encuesta realizada por la Kaiser Family Foundation encontró que el 51 por ciento de los adultos estadounidenses dicen que no lo entienden o quieren esperar antes de inscribirse.

¿Una gran segunda ola?

Si la vacunación generalizada es el camino hacia la recuperación y una cantidad significativa de personas se resisten a vacunarse, una forma de estimular la demanda podría ser que las empresas establezcan que las vacunas sean obligatorias para sus empleados.

Pocas empresas quieren ser las primeras en anunciar que esta es su política, pero pocas se vacunan tan rápido como la industria de viajes y especialmente empresas como United Airlines.

Kirby insinuó esta parte de la ecuación cuando dijo que esperaba que «una gran segunda ola» de empresas también exigiera a los empleados que se vacunen una vez que vean a algunos ejecutivos dar un paso al frente.

Líder como … oh, no lo sé. ¿Quizás United Airlines?

¿Entiendes lo que quiero decir? Este no es solo un estudio de caso para investigar y ver si debe exigir la vacunación de sus empleados. Si la estrategia de Kirby funciona aquí, podría convertirse en un caso de estudio de cómo toda una industria puede dirigirse en una dirección particular.

¿Los botones? Muestre un liderazgo audaz, defienda el caso, anuncie sus intenciones y no tenga miedo de presentarse frente a los demás.

(El eBook gratuito, Flying Business Class: 12 reglas para ejecutivos de aerolíneas estadounidensesestá disponible aquí.)

Las opiniones expresadas por los columnistas de Inc.com aquí son las suyas propias, no las de Inc.com.

","inc_code_only_text":null,"inc_pubdate":"2021-02-06 00:00:00","inc_promo_date":"2021-02-06 00:00:00","inc_custom_pubdate":null,"inc_feature_image_override":"","inc_feature_image_background_color_override":null,"inc_show_feature_imageflag":true,"inc_feature_image_style":"pano","inc_image_caption_override":null,"inc_autid":0,"inc_typid":1,"inc_staid":7,"inc_serid":0,"inc_prtid":0,"inc_activeflag":true,"inc_copyeditedflag":false,"inc_flag_for_reviewflag":false,"inc_lock_articleflag":false,"inc_react_displayflag":false,"inc_filelocation":"bill-murphy-jr/with-just-2-sentences-ceo-of-united-airlines-just-taught-a-bold-lesson-in-leadership.html","inc_override_url":null,"inc_hide_article_sidebarflag":false,"inc_custom_sidebar":null,"inc_show_read_moreflag":true,"inc_display_video_at_bottomflag":false,"inc_autoplay_videoflag":true,"inc_full_width_read_moreflag":false,"inc_custom_footer":null,"inc_custom_teaser":null,"inc_hide_video_prerollflag":false,"inc_custom_css":null,"inc_custom_javascript":null,"inc_canonical_url":null,"inc_meta_keywords":"united, united airlines, united airlines ceo, untied airlines, mandatory vaccination, airlines covid, united airlines covid, scott kirby united, employees vaccination, united airlines vaccine","inc_column_name_override":null,"inc_newsworthyflag":true,"inc_notepad":null,"inc_track_changesflag":false,"inc_cta_text":null,"inc_cta_url":null,"time_updated":"2021-02-05 23:09:05","channels":[{"id":4,"cnl_name":"Lead","cnl_filelocation":"lead","cnl_featuretype":"None","cnl_custom_color":"009CD8","cnl_calculated_color":"F7CE00","cnl_contributor_accessflag":true,"cnl_custom_article_footer":"Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.","cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":null},{"id":242,"cnl_name":"Best-Kept Travel Secrets","cnl_filelocation":"business-travel","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"F6861F","cnl_contributor_accessflag":true,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":1},{"id":374,"cnl_name":"Wire","cnl_filelocation":"wire","cnl_featuretype":null,"cnl_custom_color":null,"cnl_calculated_color":null,"cnl_contributor_accessflag":false,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":2}],"categories":[],"primarychannelarray":null,"authors":[{"id":3275,"aut_name":"Bill Murphy Jr.","aut_usrid":428030,"aut_base_filelocation":"bill-murphy-jr","aut_imgid":51492,"aut_twitter_id":"BillMurphyJr","aut_title":"www.billmurphyjr.com","aut_blurb":"Bill Murphy Jr. is the founder of Understandably.com and a contributing editor at Inc.com. Contact and bio at www.billmurphyjr.com.","aut_footer_blurb":"Bill Murphy Jr. is a contributing editor at Inc.com. Contact and bio at www.billmurphyjr.com.","aut_column_name":"Action Required","aut_atyid":2,"aut_newsletter_location":"http://www.billmurphyjr.com/","authorimage":"https://www.incimages.com/uploaded_files/image/100x100/Bill-Murphy_51492.png","sortorder":null,"aut_custom_scripts":"","typeName":"Columnist"}],"images":[{"id":460118,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Lead","Best-Kept Travel Secrets","Wire","Bill Murphy Jr.","Columnist"],"meta_description":"Rule number 1: When you have a chance to lead, lead.","brandview":null,"internationalversion":[],"imagemodels":[{"id":460118,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"united","img_caption":null,"img_custom_credit":"Photo: Getty Images. Illustration: Inc. Magazine","img_bucketref":null,"img_panoramicref":"united.jpg","img_super_panoramicref":null,"img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"credit":"Photo: Getty Images. Illustration: Inc. Magazine","sizes":{"panoramic":{"original":"uploaded_files/image/united.jpg","1920x1080":"uploaded_files/image/1920x1080/united_460118.jpg","1024x576":"uploaded_files/image/1024x576/united_460118.jpg","1230x1672":"uploaded_files/image/1230x1672/united_460118.jpg","1940x900":"uploaded_files/image/1940x900/united_460118.jpg","1270x734":"uploaded_files/image/1270x734/united_460118.jpg","0x734":"uploaded_files/image/0x734/united_460118.jpg","1150x540":"uploaded_files/image/1150x540/united_460118.jpg","970x450":"uploaded_files/image/970x450/united_460118.jpg","600x600":"uploaded_files/image/600x600/united_460118.jpg","640x290":"uploaded_files/image/640x290/united_460118.jpg","635x367":"uploaded_files/image/635x367/united_460118.jpg","0x367":"uploaded_files/image/0x367/united_460118.jpg","575x270":"uploaded_files/image/575x270/united_460118.jpg","385x240":"uploaded_files/image/385x240/united_460118.jpg","336x336":"uploaded_files/image/336x336/united_460118.jpg","300x520":"uploaded_files/image/300x520/united_460118.jpg","300x200":"uploaded_files/image/300x200/united_460118.jpg","284x160":"uploaded_files/image/284x160/united_460118.jpg","155x90":"uploaded_files/image/155x90/united_460118.jpg","100x100":"uploaded_files/image/100x100/united_460118.jpg","50x50":"uploaded_files/image/50x50/united_460118.jpg"}}}],"formatted_text":"","adinfo":{"c_type":"article","showlogo":true,"cms":"inc270186","video":"no","aut":["bill-murphy-jr"],"channelArray":{"topid":"4","topfilelocation":"lead","primary":["lead","lead","lead"],"primaryFilelocation":["lead","lead","lead"],"primaryname":["Lead","Lead","Lead"],"sub":["productivity","wire"],"subFilelocation":["productivity","wire"],"subname":["Productivity","Wire"],"subsub":["travel"],"subsubFilelocation":["travel"],"subsubname":["Travel"]},"adzone":"/4160/mv.inc/lead/lead/lead"},"seriesname":null,"editorname":null,"commentcount":null,"inc5000companies":[],"inc5000list":{"id":null,"ifl_list":null,"ifl_year":null,"ifl_custom_data_description":null,"ifl_filelocation":null,"ifl_sharetext":null,"ifl_data_endpoint":null,"ifl_columns":null,"ifl_column_custom_names":null,"ifl_filters_per_row":null,"ifl_rows_per_page":null,"ifl_filter_columns":null,"ifl_filter_sorts":null,"ifl_permanently_hidden_columns":null,"ifl_extra_large_hidden_columns":null,"ifl_large_hidden_columns":null,"ifl_medium_hidden_columns":null,"ifl_small_hidden_columns":null,"ifl_extra_small_hidden_columns":null,"ifl_currency":null,"ifl_enable_accent_rule_topflag":false,"ifl_enable_accent_rule_bottomflag":false,"ifl_table_accent_rule_color":null,"ifl_table_header_background_color":null,"ifl_table_rank_color":null,"ifl_table_header_text_color":null,"ifl_table_row_stripe_color":null,"ifl_enable_filterflag":false,"ifl_filter_background_color":null,"ifl_filter_dropdown_border_color":null,"ifl_filter_dropdown_text_color":null,"ifl_enable_pagination_topflag":false,"ifl_enable_pagination_bottomflag":false,"ifl_pagination_bar_color":null,"ifl_filter_reset_button_color":null,"ifl_filter_reset_button_border_color":null,"ifl_methodology":null,"ifl_pubdate":null,"ifl_default_sort":null,"companylist":null,"companylist_year":null},"companies":[],"buyerzonewidgets":[],"photoEssaySlideModels":null,"custom_article_footer":"Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.","ser_footer_blurb":null,"dayssincepubdate":null,"trackingpixel":"<!-- Author Facebook Pixel Code --><script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init', '465833680293850');fbq('track', "PageView");</script><!-- End Facebook Pixel Code --><script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18200193-1', 'auto'); ga('send', 'pageview');</script>","promotions":null,"channelCustomFooter":{"cnl_id":4,"cnl_footer":"Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access."},"inline_script_tags":[]},"recirc":{"id":"34","rcc_internal_name":"More From Inc.","rcc_name_on_module":"More From Inc.","rcc_sponsorship":null,"rcc_cta":"Read More","rcc_display_globalflag":"TRUE","rcc_cnlid":null,"rcc_most_clickedflag":"FALSE","rcc_incid":null,"articles":[{"id":"269902","inc_headline":"How the Best Leaders Rethink and Unlearn What They Know","inc_headline2":"How the Best Leaders Rethink and Unlearn What They Know","inc_twitter_headline":"","deck":"Popular organizational psychologist Adam Grant has a new book for our increasingly polarized times.","inc_typid":"1","baseurl":"https://www.inc.com/","inc_filelocation":"lindsay-blakely/adam-grant-book-think-again.html","featureimage":"https://www.incimages.com/uploaded_files/image/970x450/grant-author-photo_459686.jpg","smallfeatureimage":"https://www.incimages.com/uploaded_files/image/640x290/grant-author-photo_459686.jpg","tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/grant-author-photo_459686.jpg","recommendedfeatureimage":"https://www.incimages.com/uploaded_files/image/284x160/grant-author-photo_459686.jpg","mobileoverrideimage":"https://www.incimages.com/uploaded_files/image/100x100/grant-author-photo_459686.jpg","channels":null,"vid_kaltura_id":"","vid_jw_identifier":"","vid_duration":"","rubric":"","pubdate":"2021-02-02 05:30:00","caption":"Conscious Leadership","captionURL":"https://www.inc.com/conscious-leadership","custombyline":"","byline":"Lindsay Blakely","bylineURL":"author/lindsay-blakely","brandview":null,"brandviewtag":null,"brandviewhub":null,"dayssincepubdate":3,"appURL":"https://www.inc.com/","imagemodels":[{"id":459686,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"adam grant book author photo","img_caption":null,"img_custom_credit":"Photo: Courtesy subject. Illustration: Chloe Krammel","img_bucketref":null,"img_panoramicref":"grant-author-photo.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/grant-author-photo.jpg","1920x1080":"uploaded_files/image/1920x1080/grant-author-photo_459686.jpg","1024x576":"uploaded_files/image/1024x576/grant-author-photo_459686.jpg","1230x1672":"uploaded_files/image/1230x1672/grant-author-photo_459686.jpg","1940x900":"uploaded_files/image/1940x900/grant-author-photo_459686.jpg","1270x734":"uploaded_files/image/1270x734/grant-author-photo_459686.jpg","0x734":"uploaded_files/image/0x734/grant-author-photo_459686.jpg","1150x540":"uploaded_files/image/1150x540/grant-author-photo_459686.jpg","970x450":"uploaded_files/image/970x450/grant-author-photo_459686.jpg","600x600":"uploaded_files/image/600x600/grant-author-photo_459686.jpg","640x290":"uploaded_files/image/640x290/grant-author-photo_459686.jpg","635x367":"uploaded_files/image/635x367/grant-author-photo_459686.jpg","0x367":"uploaded_files/image/0x367/grant-author-photo_459686.jpg","575x270":"uploaded_files/image/575x270/grant-author-photo_459686.jpg","385x240":"uploaded_files/image/385x240/grant-author-photo_459686.jpg","336x336":"uploaded_files/image/336x336/grant-author-photo_459686.jpg","300x520":"uploaded_files/image/300x520/grant-author-photo_459686.jpg","300x200":"uploaded_files/image/300x200/grant-author-photo_459686.jpg","284x160":"uploaded_files/image/284x160/grant-author-photo_459686.jpg","155x90":"uploaded_files/image/155x90/grant-author-photo_459686.jpg","100x100":"uploaded_files/image/100x100/grant-author-photo_459686.jpg","50x50":"uploaded_files/image/50x50/grant-author-photo_459686.jpg"}}}],"spotlight_headline":"","partner_name":null,"partner_type":null},{"id":"269874","inc_headline":"Vicis Ran Out of Cash and Lost Its Founders but Is Still Making Super Bowl-Ready Helmets","inc_headline2":"Vicis Ran Out of Cash and Lost Its Founders but Is Still Making Super Bowl-Ready Helmets","inc_twitter_headline":"","deck":"It's been a rough 15 months for eight-year-old Vicis--but making football safer remains its focus.","inc_typid":"1","baseurl":"https://www.inc.com/","inc_filelocation":"kevin-j-ryan/vicis-football-helmet-super-bowl-patrick-mahomes.html","featureimage":"https://www.incimages.com/uploaded_files/image/970x450/VICISTech5-2_459874.jpg","smallfeatureimage":"https://www.incimages.com/uploaded_files/image/640x290/VICISTech5-2_459874.jpg","tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/VICISTech5-2_459874.jpg","recommendedfeatureimage":"https://www.incimages.com/uploaded_files/image/284x160/VICISTech5-2_459874.jpg","mobileoverrideimage":"https://www.incimages.com/uploaded_files/image/100x100/VICISTech5_459702.jpg","channels":null,"vid_kaltura_id":"","vid_jw_identifier":"","vid_duration":"","rubric":"","pubdate":"2021-02-02 05:30:00","caption":"Design","captionURL":"https://www.inc.com/design","custombyline":"","byline":"Kevin J. Ryan","bylineURL":"author/kevin-j-ryan","brandview":null,"brandviewtag":null,"brandviewhub":null,"dayssincepubdate":3,"appURL":"https://www.inc.com/","imagemodels":[{"id":459874,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"VICISTech5-2","img_caption":null,"img_custom_credit":"Courtesy company","img_bucketref":null,"img_panoramicref":"VICISTech5-2.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/VICISTech5-2.jpg","1920x1080":"uploaded_files/image/1920x1080/VICISTech5-2_459874.jpg","1024x576":"uploaded_files/image/1024x576/VICISTech5-2_459874.jpg","1230x1672":"uploaded_files/image/1230x1672/VICISTech5-2_459874.jpg","1940x900":"uploaded_files/image/1940x900/VICISTech5-2_459874.jpg","1270x734":"uploaded_files/image/1270x734/VICISTech5-2_459874.jpg","0x734":"uploaded_files/image/0x734/VICISTech5-2_459874.jpg","1150x540":"uploaded_files/image/1150x540/VICISTech5-2_459874.jpg","970x450":"uploaded_files/image/970x450/VICISTech5-2_459874.jpg","600x600":"uploaded_files/image/600x600/VICISTech5-2_459874.jpg","640x290":"uploaded_files/image/640x290/VICISTech5-2_459874.jpg","635x367":"uploaded_files/image/635x367/VICISTech5-2_459874.jpg","0x367":"uploaded_files/image/0x367/VICISTech5-2_459874.jpg","575x270":"uploaded_files/image/575x270/VICISTech5-2_459874.jpg","385x240":"uploaded_files/image/385x240/VICISTech5-2_459874.jpg","336x336":"uploaded_files/image/336x336/VICISTech5-2_459874.jpg","300x520":"uploaded_files/image/300x520/VICISTech5-2_459874.jpg","300x200":"uploaded_files/image/300x200/VICISTech5-2_459874.jpg","284x160":"uploaded_files/image/284x160/VICISTech5-2_459874.jpg","155x90":"uploaded_files/image/155x90/VICISTech5-2_459874.jpg","100x100":"uploaded_files/image/100x100/VICISTech5-2_459874.jpg","50x50":"uploaded_files/image/50x50/VICISTech5-2_459874.jpg"}}},{"id":459702,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"459702","img_caption":null,"img_custom_credit":"Courtesy company","img_bucketref":null,"img_panoramicref":"VICISTech5.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/VICISTech5.jpg","1920x1080":"uploaded_files/image/1920x1080/VICISTech5_459702.jpg","1024x576":"uploaded_files/image/1024x576/VICISTech5_459702.jpg","1230x1672":"uploaded_files/image/1230x1672/VICISTech5_459702.jpg","1940x900":"uploaded_files/image/1940x900/VICISTech5_459702.jpg","1270x734":"uploaded_files/image/1270x734/VICISTech5_459702.jpg","0x734":"uploaded_files/image/0x734/VICISTech5_459702.jpg","1150x540":"uploaded_files/image/1150x540/VICISTech5_459702.jpg","970x450":"uploaded_files/image/970x450/VICISTech5_459702.jpg","600x600":"uploaded_files/image/600x600/VICISTech5_459702.jpg","640x290":"uploaded_files/image/640x290/VICISTech5_459702.jpg","635x367":"uploaded_files/image/635x367/VICISTech5_459702.jpg","0x367":"uploaded_files/image/0x367/VICISTech5_459702.jpg","575x270":"uploaded_files/image/575x270/VICISTech5_459702.jpg","385x240":"uploaded_files/image/385x240/VICISTech5_459702.jpg","336x336":"uploaded_files/image/336x336/VICISTech5_459702.jpg","300x520":"uploaded_files/image/300x520/VICISTech5_459702.jpg","300x200":"uploaded_files/image/300x200/VICISTech5_459702.jpg","284x160":"uploaded_files/image/284x160/VICISTech5_459702.jpg","155x90":"uploaded_files/image/155x90/VICISTech5_459702.jpg","100x100":"uploaded_files/image/100x100/VICISTech5_459702.jpg","50x50":"uploaded_files/image/50x50/VICISTech5_459702.jpg"}}}],"spotlight_headline":"","partner_name":null,"partner_type":null},{"id":"267410","inc_headline":"The Daring Gmail Strategy That Bombas Used to Get Ahead","inc_headline2":"The Daring Gmail Strategy That Bombas Used to Get Ahead","inc_twitter_headline":"","deck":"And two other ways to leverage intel to beat the competition.","inc_typid":"1","baseurl":"https://www.inc.com/","inc_filelocation":"magazine/202102/lindsay-blakely/startup-competitive-advantage-gather-information-intelligence.html","featureimage":"https://www.incimages.com/uploaded_files/image/970x450/IN1220INS01_456126.jpg","smallfeatureimage":"https://www.incimages.com/uploaded_files/image/640x290/IN1220INS01_456126.jpg","tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/IN1220INS01_456126.jpg","recommendedfeatureimage":"https://www.incimages.com/uploaded_files/image/284x160/IN1220INS01_456126.jpg","mobileoverrideimage":"https://www.incimages.com/uploaded_files/image/100x100/IN1220INS01_456126.jpg","channels":null,"vid_kaltura_id":"","vid_jw_identifier":"","vid_duration":"","rubric":"","pubdate":"2021-01-04 02:30:00","caption":"Researching the Competition","captionURL":"https://www.inc.com/researching-the-competition","custombyline":"","byline":"Lindsay Blakely","bylineURL":"author/lindsay-blakely","brandview":null,"brandviewtag":null,"brandviewhub":null,"dayssincepubdate":32,"appURL":"https://www.inc.com/","imagemodels":[{"id":456126,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"IN1220INS01","img_caption":null,"img_custom_credit":"Michelle Simpson","img_bucketref":null,"img_panoramicref":"IN1220INS01.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/IN1220INS01.jpg","1920x1080":"uploaded_files/image/1920x1080/IN1220INS01_456126.jpg","1024x576":"uploaded_files/image/1024x576/IN1220INS01_456126.jpg","1230x1672":"uploaded_files/image/1230x1672/IN1220INS01_456126.jpg","1940x900":"uploaded_files/image/1940x900/IN1220INS01_456126.jpg","1270x734":"uploaded_files/image/1270x734/IN1220INS01_456126.jpg","0x734":"uploaded_files/image/0x734/IN1220INS01_456126.jpg","1150x540":"uploaded_files/image/1150x540/IN1220INS01_456126.jpg","970x450":"uploaded_files/image/970x450/IN1220INS01_456126.jpg","600x600":"uploaded_files/image/600x600/IN1220INS01_456126.jpg","640x290":"uploaded_files/image/640x290/IN1220INS01_456126.jpg","635x367":"uploaded_files/image/635x367/IN1220INS01_456126.jpg","0x367":"uploaded_files/image/0x367/IN1220INS01_456126.jpg","575x270":"uploaded_files/image/575x270/IN1220INS01_456126.jpg","385x240":"uploaded_files/image/385x240/IN1220INS01_456126.jpg","336x336":"uploaded_files/image/336x336/IN1220INS01_456126.jpg","300x520":"uploaded_files/image/300x520/IN1220INS01_456126.jpg","300x200":"uploaded_files/image/300x200/IN1220INS01_456126.jpg","284x160":"uploaded_files/image/284x160/IN1220INS01_456126.jpg","155x90":"uploaded_files/image/155x90/IN1220INS01_456126.jpg","100x100":"uploaded_files/image/100x100/IN1220INS01_456126.jpg","50x50":"uploaded_files/image/50x50/IN1220INS01_456126.jpg"}}}],"spotlight_headline":"","partner_name":null,"partner_type":null},{"id":"269582","inc_headline":"The 5 Best Cybersecurity Tips for Small Business for 2021","inc_headline2":"The 5 Best Cybersecurity Tips for Small Business for 2021","inc_twitter_headline":"","deck":"Small businesses are a more common target for cyberattacks than ever.","inc_typid":"1","baseurl":"https://www.inc.com/","inc_filelocation":"amrita-khalid/cybersecurity-tips.html","featureimage":"https://www.incimages.com/uploaded_files/image/970x450/GettyImages-685007437_459270.jpg","smallfeatureimage":"https://www.incimages.com/uploaded_files/image/640x290/GettyImages-685007437_459270.jpg","tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/GettyImages-685007437_459270.jpg","recommendedfeatureimage":"https://www.incimages.com/uploaded_files/image/284x160/GettyImages-685007437_459270.jpg","mobileoverrideimage":"https://www.incimages.com/uploaded_files/image/100x100/GettyImages-685007437_459270.jpg","channels":null,"vid_kaltura_id":"","vid_jw_identifier":"","vid_duration":"","rubric":"","pubdate":"2021-01-28 18:38:00","caption":"Security","captionURL":"https://www.inc.com/security","custombyline":"","byline":"Amrita Khalid","bylineURL":"author/amrita-khalid","brandview":null,"brandviewtag":null,"brandviewhub":null,"dayssincepubdate":8,"appURL":"https://www.inc.com/","imagemodels":[{"id":459270,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"cyber","img_caption":null,"img_custom_credit":"Getty Images","img_bucketref":null,"img_panoramicref":"GettyImages-685007437.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/GettyImages-685007437.jpg","1920x1080":"uploaded_files/image/1920x1080/GettyImages-685007437_459270.jpg","1024x576":"uploaded_files/image/1024x576/GettyImages-685007437_459270.jpg","1230x1672":"uploaded_files/image/1230x1672/GettyImages-685007437_459270.jpg","1940x900":"uploaded_files/image/1940x900/GettyImages-685007437_459270.jpg","1270x734":"uploaded_files/image/1270x734/GettyImages-685007437_459270.jpg","0x734":"uploaded_files/image/0x734/GettyImages-685007437_459270.jpg","1150x540":"uploaded_files/image/1150x540/GettyImages-685007437_459270.jpg","970x450":"uploaded_files/image/970x450/GettyImages-685007437_459270.jpg","600x600":"uploaded_files/image/600x600/GettyImages-685007437_459270.jpg","640x290":"uploaded_files/image/640x290/GettyImages-685007437_459270.jpg","635x367":"uploaded_files/image/635x367/GettyImages-685007437_459270.jpg","0x367":"uploaded_files/image/0x367/GettyImages-685007437_459270.jpg","575x270":"uploaded_files/image/575x270/GettyImages-685007437_459270.jpg","385x240":"uploaded_files/image/385x240/GettyImages-685007437_459270.jpg","336x336":"uploaded_files/image/336x336/GettyImages-685007437_459270.jpg","300x520":"uploaded_files/image/300x520/GettyImages-685007437_459270.jpg","300x200":"uploaded_files/image/300x200/GettyImages-685007437_459270.jpg","284x160":"uploaded_files/image/284x160/GettyImages-685007437_459270.jpg","155x90":"uploaded_files/image/155x90/GettyImages-685007437_459270.jpg","100x100":"uploaded_files/image/100x100/GettyImages-685007437_459270.jpg","50x50":"uploaded_files/image/50x50/GettyImages-685007437_459270.jpg"}}}],"spotlight_headline":"","partner_name":null,"partner_type":null},{"id":"269470","inc_headline":"Cash, Comps, and Time Off: How Small Businesses Are Encouraging Covid Vaccinations","inc_headline2":"Cash, Comps, and Time Off: How Small Businesses Are Encouraging Covid Vaccinations","inc_twitter_headline":"","deck":"Some employers are hesitant to mandate the Covid-19 vaccine, so instead they're offering incentives for workers to get a jab.","inc_typid":"1","baseurl":"https://www.inc.com/","inc_filelocation":"brit-morse/cash-comps-time-off-how-small-businesses-are-encouraging-covid-vaccinations.html","featureimage":"https://www.incimages.com/uploaded_files/image/970x450/GettyImages-519996107_458998.jpg","smallfeatureimage":"https://www.incimages.com/uploaded_files/image/640x290/GettyImages-519996107_458998.jpg","tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/GettyImages-519996107_458998.jpg","recommendedfeatureimage":"https://www.incimages.com/uploaded_files/image/284x160/GettyImages-519996107_458998.jpg","mobileoverrideimage":"https://www.incimages.com/uploaded_files/image/100x100/GettyImages-519996107_458998.jpg","channels":null,"vid_kaltura_id":"","vid_jw_identifier":"","vid_duration":"","rubric":"","pubdate":"2021-01-28 05:00:00","caption":"Covid Resource Center","captionURL":"https://www.inc.com/covid-resources","custombyline":"","byline":"Brit Morse","bylineURL":"author/brit-morse","brandview":null,"brandviewtag":null,"brandviewhub":null,"dayssincepubdate":8,"appURL":"https://www.inc.com/","imagemodels":[{"id":458998,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"covid vaccine incentivized ","img_caption":null,"img_custom_credit":"Image: Getty. Illustration: Chloe Krammel","img_bucketref":null,"img_panoramicref":"GettyImages-519996107.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/GettyImages-519996107.jpg","1920x1080":"uploaded_files/image/1920x1080/GettyImages-519996107_458998.jpg","1024x576":"uploaded_files/image/1024x576/GettyImages-519996107_458998.jpg","1230x1672":"uploaded_files/image/1230x1672/GettyImages-519996107_458998.jpg","1940x900":"uploaded_files/image/1940x900/GettyImages-519996107_458998.jpg","1270x734":"uploaded_files/image/1270x734/GettyImages-519996107_458998.jpg","0x734":"uploaded_files/image/0x734/GettyImages-519996107_458998.jpg","1150x540":"uploaded_files/image/1150x540/GettyImages-519996107_458998.jpg","970x450":"uploaded_files/image/970x450/GettyImages-519996107_458998.jpg","600x600":"uploaded_files/image/600x600/GettyImages-519996107_458998.jpg","640x290":"uploaded_files/image/640x290/GettyImages-519996107_458998.jpg","635x367":"uploaded_files/image/635x367/GettyImages-519996107_458998.jpg","0x367":"uploaded_files/image/0x367/GettyImages-519996107_458998.jpg","575x270":"uploaded_files/image/575x270/GettyImages-519996107_458998.jpg","385x240":"uploaded_files/image/385x240/GettyImages-519996107_458998.jpg","336x336":"uploaded_files/image/336x336/GettyImages-519996107_458998.jpg","300x520":"uploaded_files/image/300x520/GettyImages-519996107_458998.jpg","300x200":"uploaded_files/image/300x200/GettyImages-519996107_458998.jpg","284x160":"uploaded_files/image/284x160/GettyImages-519996107_458998.jpg","155x90":"uploaded_files/image/155x90/GettyImages-519996107_458998.jpg","100x100":"uploaded_files/image/100x100/GettyImages-519996107_458998.jpg","50x50":"uploaded_files/image/50x50/GettyImages-519996107_458998.jpg"}}}],"spotlight_headline":"","partner_name":null,"partner_type":null}]}}],"isFetching":false,"isFetched":true,"error":null},"events":{"events":[],"isFetching":false,"isFetched":false,"error":null},"magazine":{"magazine":{},"isFetching":false,"isFetched":false,"error":null},"editPackage":{"editPackage":{},"isFetching":false,"isFetched":false,"error":null},"quoteCollection":{"quoteCollection":{},"isFetching":false,"isFetched":false,"error":null},"applyPage":{"applypage":{},"isFetching":false,"isFetched":false,"error":null},"podcast":{"podcast":[],"isFetching":false,"isFetched":false,"error":null}};

¡Haz clic para puntuar esta entrada!
(Votos: 0 Promedio: 0)

Deja un comentario