Feliz 40 cumpleaños (mañana) según la regla más importante en la historia de Apple

d

A finales de este año, será el 40 aniversario de la aparición de Steve Jobs en la portada de una importante revista de negocios.

¿La revista? C ª., que Jobs colocó en la portada de su número de octubre de 1981, titulado «Este hombre cambió el negocio para siempre (lo que las PC pueden hacer por usted)».

Un detalle de este artículo significa que estamos celebrando otro 40 aniversario. De hecho, es mañana: 40 años desde que Apple (entonces «Apple Computer») comenzó oficialmente a comer su propia comida para perros.

Podemos marcar la fecha con un memorando que el entonces CEO de Apple circuló por toda la empresa y que debía entrar en vigor hace exactamente cuatro décadas mañana.

«¡INMEDIATAMENTE EFECTIVO! NINGÚN TIPO DE ESCRITORES PUEDE COMPRAR, ALQUILAR, etc.

Apple es una empresa innovadora. Debemos creer y liderar en todas las áreas. Si el procesador de textos es así de ordenado, ¡lo usaremos todo! Objetivo: 1-1-81, NO máquinas de escribir en Apple …

Creemos que la máquina de escribir está desactualizada. Probémoslo por dentro antes de intentar convencer a nuestros clientes. «

Esta es una de esas cosas que parecen inevitables, pero solo en retrospectiva.

Si posee o dirige un negocio en 2021, lo más probable es que nadie en su empresa haya usado una máquina de escribir en el trabajo. De hecho, es divertido pensar que la gente alguna vez pensó que uno era un sustituto del otro.

Pero una vez hubo el gran debate. De hecho, el propio Jobs (nuevamente este 1981 C ª.. Article) abordó la PC de Apple, argumentando que era comparable a otras innovaciones de oficina, incluida «la máquina de escribir IBM Selectric».

Esta fue realmente una industria en su infancia. IBM PC, el gran rival de Apple a principios de la década de 1980, no se presentaría al mundo durante ocho meses. La primera versión de Microsoft Word no aparecería hasta 1983.

Según algunas fuentes, lo que hizo Apple en este ejemplo, «come tu propia comida para perros», no se acuñaría hasta dentro de unos años.

Mi mejor suposición, basada en informes de la SEC muy antiguos y algunas otras fuentes, es que la propia Apple puede haber vendido cerca de 500.000 computadoras a fines de 1980, en toda su historia.

Compare eso con el iPhone. Según un informe, Apple vendió alrededor de 185 millones de unidades en todo el mundo en 2019.

Entonces, ¿insiste en que en 1981 solo usaría computadoras y no máquinas de escribir?

Fue bastante radical. Pero eso es lo que lo hizo tan importante.

¿Se imagina visitar las oficinas de uno de sus proveedores hoy y descubrir que sus empleados han utilizado un producto de la competencia? No funcionaría.

No diría que el 1 de enero de 1981 fue la fecha más importante en la historia de Apple.

Eso pudo haber sido una década antes, cuando Jobs y Steve Wozniak se conocieron. O tal vez fue más como 1996 cuando Jobs regresó a la empresa después de adquirir Next.

O tal vez fue el debut de un producto posterior de Apple, tal vez el iPhone o uno de una docena de otros hitos.

Pero si quisieras elegir el cumpleaños del más importante regla ¿Ha tenido eso algún efecto en Apple? En sus términos, la regla de «no máquina de escribir» del 1 de enero de 1981 parece un candidato terriblemente bueno.

Tal vez hoy vayas a comer un bocadillo o dos de comida para perros para celebrar. O al menos utilícelo como una oportunidad para hacerse una pregunta importante: ¿somos mi equipo y yo tan firmes en nuestras creencias como lo era Apple en 1981?

Y si no, como decía el memorando de Apple de hace 40 años, ¿qué más debemos hacer para demostrar nuestro compromiso antes de «tratar de convencer a nuestros clientes»?

Las opiniones expresadas por los columnistas de Inc.com aquí son las suyas propias, no las de Inc.com.

n

But once upon a time, this was the big debate. In fact, Jobs himself (again, in that 1981 Inc. article) talked up the Apple personal computer by arguing it was on a par with other office innovations, including "the IBM Selectric typewriter."

n

Truly, this was an industry in its infancy. The IBM PC, Apple's big early 1980s rival, wouldn't be announced to the world for another eight months. The first version of Microsoft Word wouldn't come along until 1983. 

n

Heck, according to some sources, the term for what Apple was doing by this example, "eating its own dog food," wouldn't even be coined for another few years.

n

My best guess based on very old SEC reports and some other sources, is that by the end of 1980, Apple itself might have sold somewhere in the neighborhood of 500,000 computers -- in total, in its entire history.

n

Compare that to the iPhone. During 2019, according to one report, Apple sold about 185 million units worldwide. 

n

So, insisting that you'd use only computers and not typewriters in 1981?

n

It was pretty radical. But that's also what made it so important.

n

Can you imagine today going to visit the offices of one of your vendors, only to find that their employees used a competitor's product? It wouldn't work.

n

Look, I wouldn't argue that January 1, 1981 was the most important date in the history of Apple.

n

That might have been a decade earlier, when Jobs and Steve Wozniak first met. Or maybe it was more like 1996, when Jobs returned to the company after it acquired Next.

n

Or maybe it was the debut of one of Apple's later products--the iPhone, perhaps, or any one of a dozen other milestones.

n

But if you wanted to pick the birthday of the most important rule that ever took effect at Apple? Under its terms, the "no typewriter" rule of January 1, 1981 seems like an awfully good candidate.

n

So, maybe munch a kibble or two of dog food today in celebration. Or else, at least use it as a chance to ask yourself an important question: Are my team and I as firm in our convictions as Apple was back in 1981?

n

And if not, as the 40-year-old Apple memo put it, what else should we do to demonstrate our commitment, before we "try and convince our customers?" 

","inc_code_only_text":null,"inc_pubdate":"2020-12-31 00:00:00","inc_promo_date":"2020-12-31 00:00:00","inc_custom_pubdate":null,"inc_feature_image_override":"","inc_feature_image_background_color_override":null,"inc_show_feature_imageflag":true,"inc_feature_image_style":"pano","inc_image_caption_override":null,"inc_autid":0,"inc_typid":1,"inc_staid":7,"inc_serid":0,"inc_prtid":0,"inc_activeflag":true,"inc_copyeditedflag":false,"inc_flag_for_reviewflag":false,"inc_lock_articleflag":false,"inc_react_displayflag":false,"inc_filelocation":"bill-murphy-jr/happy-40th-birthday-tomorrow-to-most-important-rule-in-history-of-apple.html","inc_override_url":null,"inc_hide_article_sidebarflag":false,"inc_custom_sidebar":null,"inc_show_read_moreflag":true,"inc_display_video_at_bottomflag":false,"inc_autoplay_videoflag":true,"inc_full_width_read_moreflag":false,"inc_custom_footer":null,"inc_custom_teaser":null,"inc_hide_video_prerollflag":false,"inc_custom_css":null,"inc_custom_javascript":null,"inc_canonical_url":null,"inc_meta_keywords":"apple, apple computer, ibm, ibm typewriter, apple ii, steve jobs, apple memo, ","inc_column_name_override":null,"inc_newsworthyflag":true,"inc_notepad":null,"inc_track_changesflag":false,"inc_cta_text":null,"inc_cta_url":null,"time_updated":"2020-12-30 17:47:34","channels":[{"id":471,"cnl_name":"Icons & Innovators","cnl_filelocation":"icons-of-entrepreneurship","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":null,"cnl_contributor_accessflag":true,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":null},{"id":4,"cnl_name":"Lead","cnl_filelocation":"lead","cnl_featuretype":"None","cnl_custom_color":"009CD8","cnl_calculated_color":"F7CE00","cnl_contributor_accessflag":true,"cnl_custom_article_footer":"Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.","cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":1},{"id":5,"cnl_name":"Technology","cnl_filelocation":"technology","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"9DC786","cnl_contributor_accessflag":true,"cnl_custom_article_footer":"Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.","cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":2},{"id":374,"cnl_name":"Wire","cnl_filelocation":"wire","cnl_featuretype":null,"cnl_custom_color":null,"cnl_calculated_color":null,"cnl_contributor_accessflag":false,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":3},{"id":40,"cnl_name":"Strategy","cnl_filelocation":"strategy","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"F6861F","cnl_contributor_accessflag":true,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":4}],"categories":[],"primarychannelarray":null,"authors":[{"id":3275,"aut_name":"Bill Murphy Jr.","aut_usrid":428030,"aut_base_filelocation":"bill-murphy-jr","aut_imgid":51492,"aut_twitter_id":"BillMurphyJr","aut_title":"www.billmurphyjr.com","aut_blurb":"Bill Murphy Jr. is the founder of Understandably.com and a contributing editor at Inc.com. Contact and bio at www.billmurphyjr.com.","aut_footer_blurb":"Bill Murphy Jr. is a contributing editor at Inc.com. Contact and bio at www.billmurphyjr.com.","aut_column_name":"Action Required","aut_atyid":2,"aut_newsletter_location":"http://www.billmurphyjr.com/","authorimage":"https://www.incimages.com/uploaded_files/image/100x100/Bill-Murphy_51492.png","sortorder":null,"aut_custom_scripts":"","typeName":"Columnist"}],"images":[{"id":456378,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Icons & Innovators","Lead","Technology","Wire","Strategy","Bill Murphy Jr.","Columnist"],"meta_description":"'Apple is an innovative company,' the memo said. 'We must believe and lead in all areas.'","brandview":null,"internationalversion":[],"imagemodels":[{"id":456378,"img_foreignkey":"459388955","img_gettyflag":true,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"getty_459388955.jpg","img_caption":null,"img_custom_credit":null,"img_bucketref":null,"img_panoramicref":"getty_459388955.jpg","img_super_panoramicref":null,"img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"credit":"Getty Images","sizes":{"panoramic":{"original":"uploaded_files/image/getty_459388955.jpg","1920x1080":"uploaded_files/image/1920x1080/getty_459388955_456378.jpg","1024x576":"uploaded_files/image/1024x576/getty_459388955_456378.jpg","1230x1672":"uploaded_files/image/1230x1672/getty_459388955_456378.jpg","1940x900":"uploaded_files/image/1940x900/getty_459388955_456378.jpg","1270x734":"uploaded_files/image/1270x734/getty_459388955_456378.jpg","0x734":"uploaded_files/image/0x734/getty_459388955_456378.jpg","1150x540":"uploaded_files/image/1150x540/getty_459388955_456378.jpg","970x450":"uploaded_files/image/970x450/getty_459388955_456378.jpg","600x600":"uploaded_files/image/600x600/getty_459388955_456378.jpg","640x290":"uploaded_files/image/640x290/getty_459388955_456378.jpg","635x367":"uploaded_files/image/635x367/getty_459388955_456378.jpg","0x367":"uploaded_files/image/0x367/getty_459388955_456378.jpg","575x270":"uploaded_files/image/575x270/getty_459388955_456378.jpg","385x240":"uploaded_files/image/385x240/getty_459388955_456378.jpg","336x336":"uploaded_files/image/336x336/getty_459388955_456378.jpg","300x520":"uploaded_files/image/300x520/getty_459388955_456378.jpg","300x200":"uploaded_files/image/300x200/getty_459388955_456378.jpg","284x160":"uploaded_files/image/284x160/getty_459388955_456378.jpg","155x90":"uploaded_files/image/155x90/getty_459388955_456378.jpg","100x100":"uploaded_files/image/100x100/getty_459388955_456378.jpg","50x50":"uploaded_files/image/50x50/getty_459388955_456378.jpg"}}}],"formatted_text":"","adinfo":{"c_type":"article","showlogo":true,"cms":"inc268042","video":"no","aut":["bill-murphy-jr"],"channelArray":{"topid":"471","topfilelocation":"icons__of__entrepreneurship","primary":["lead","lead","lead","tech","grow"],"primaryFilelocation":["lead","lead","lead","technology","grow"],"primaryname":["Lead","Lead","Lead","Technology","Grow"],"sub":["icons","wire","strategy"],"subFilelocation":["icons-of-entrepreneurship","wire","strategy"],"subname":["Icons & Innovators","Wire","Strategy"]},"adzone":"/4160/mv.inc/lead/icons/icons"},"seriesname":null,"editorname":null,"commentcount":null,"inc5000companies":[],"inc5000list":{"id":null,"ifl_list":null,"ifl_year":null,"ifl_custom_data_description":null,"ifl_filelocation":null,"ifl_sharetext":null,"ifl_data_endpoint":null,"ifl_columns":null,"ifl_column_custom_names":null,"ifl_filters_per_row":null,"ifl_rows_per_page":null,"ifl_filter_columns":null,"ifl_filter_sorts":null,"ifl_permanently_hidden_columns":null,"ifl_extra_large_hidden_columns":null,"ifl_large_hidden_columns":null,"ifl_medium_hidden_columns":null,"ifl_small_hidden_columns":null,"ifl_extra_small_hidden_columns":null,"ifl_currency":null,"ifl_enable_accent_rule_topflag":false,"ifl_enable_accent_rule_bottomflag":false,"ifl_table_accent_rule_color":null,"ifl_table_header_background_color":null,"ifl_table_rank_color":null,"ifl_table_header_text_color":null,"ifl_table_row_stripe_color":null,"ifl_enable_filterflag":false,"ifl_filter_background_color":null,"ifl_filter_dropdown_border_color":null,"ifl_filter_dropdown_text_color":null,"ifl_enable_pagination_topflag":false,"ifl_enable_pagination_bottomflag":false,"ifl_pagination_bar_color":null,"ifl_filter_reset_button_color":null,"ifl_filter_reset_button_border_color":null,"ifl_methodology":null,"ifl_pubdate":null,"ifl_default_sort":null,"companylist":null,"companylist_year":null},"companies":[],"buyerzonewidgets":[],"photoEssaySlideModels":null,"custom_article_footer":null,"ser_footer_blurb":null,"dayssincepubdate":null,"trackingpixel":"<!-- Author Facebook Pixel Code --><script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init', '465833680293850');fbq('track', "PageView");</script><!-- End Facebook Pixel Code --><script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18200193-1', 'auto'); ga('send', 'pageview');</script>","promotions":null,"channelCustomFooter":{"cnl_id":"4","cnl_footer":"Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access."},"inline_script_tags":[]},"recirc":{"id":"26","rcc_name":"More From Inc: Technology","rcc_sponsorship":null,"rcc_cta":"Read More","rcc_display_globalflag":"FALSE","rcc_cnlid":"5","rcc_most_clickedflag":"TRUE","rcc_incid":null,"cnl_name":"Technology","cnl_filelocation":"technology","articles":[]}}],"isFetching":false,"isFetched":true,"error":null},"events":{"events":[],"isFetching":false,"isFetched":false,"error":null},"magazine":{"magazine":{},"isFetching":false,"isFetched":false,"error":null},"editPackage":{"editPackage":{},"isFetching":false,"isFetched":false,"error":null},"quoteCollection":{"quoteCollection":{},"isFetching":false,"isFetched":false,"error":null},"applyPage":{"applypage":{},"isFetching":false,"isFetched":false,"error":null},"podcast":{"podcast":[],"isFetching":false,"isFetched":false,"error":null}};

¡Haz clic para puntuar esta entrada!
(Votos: 0 Promedio: 0)

Deja un comentario