La revisión más interesante de Amazon cumple 7. Esto es lo que dice sobre Jeff Bezos

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La gente ha dejado millones de reseñas en Amazon, desde libros hasta casi todos los productos imaginables.

De hecho, calculé el año pasado que el caché de revisión de Amazon por sí solo valdría miles de millones si la empresa alguna vez lo escindiera en una empresa separada.

Pero de todas las reseñas en Amazon, creo que hay una que destaca tanto por su valor histórico como por lo que dice sobre Jeff Bezos, la historia temprana de Amazon, y quien lo miró de espaldas.

Es la calificación de una estrella que escribió MacKenzie Scott, entonces casada con Bezos y conocida como MacKenzie Bezos y ahora una de las mujeres más ricas del mundo. La tienda de todo, que era en sí mismo un libro sobre Amazon.

Tuvimos la esposa en el momento del fundador de Amazon, quien se describe como el primer empleado de Amazon y que escribió una reseña de Amazon de un libro sobre Amazon.

¿Ves por qué me gusta este? Aún mejor para nuestros propósitos dramáticos, fue una crítica punzante.

«Quería que me gustara este libro», comenzó Scott el 4 de noviembre de 2013. Pero comenzando con un pequeño punto: la hora en que supuestamente Bezos leyó la novela, Restos del día – Ella lo describió como intercalado con «numerosas inexactitudes fácticas» y «un retrato unilateral y engañoso de la gente y la cultura en Amazon».

«YOSi este fuera un ejemplo aislado, podría no importar, pero no lo es «, escribió Scott.

Personalmente, leo La tienda de todo Hace unos pocos años. No puedo decir qué escritor Brad Stone se equivocó o no, y honestamente, no recordaba el papel Restos del día estar realmente en el libro.

Pero eso es ciertamente parte de la mitología que se repite a menudo sobre los orígenes de la compañía, junto con la idea de que Bezos vivió su vida en «un marco para minimizar los arrepentimientos».

Debo señalar que nunca antes había entrevistado a Bezos, Scott o Stone. (Envío un correo electrónico a [email protected] cuando escribo sobre él. Así que no es por falta de intentos, aunque solo recibí una respuesta de un asistente).

Pero en retrospectiva, me parece interesante que fue Scott, no Bezos, quien escribió esta reseña y contraargumento, y que ella habló por primera vez sobre el ejemplo de la novela.

Lo que me hizo pensar en ello fue el perfil más reciente de Stephanie Clifford de Scott para su publicación. marcador, en medio. Clifford retrata a Scott, quien ha escrito dos novelas, como alguien cuyo primer amor fueron los libros y la escritura, a diferencia de las empresas emergentes y las corporaciones.

El año pasado, Scott, cuyo patrimonio neto se estima en alrededor de $ 57 mil millones después de su divorcio de Bezos, firmó el Giving Pledge. Y durante el verano, donó un total de $ 1.7 mil millones a la caridad, «con muy pocas condiciones», dijo Clifford.

Pero mientras estudiaba en la misma prestigiosa universidad y trabajaba para el mismo fondo de cobertura de Nueva York que Bezos, se casó con él y se mudó por todo el país con él para comenzar Amazon, su exmarido siempre la eclipsó por razones obvias.

Como señala Clifford, cuando pronunció el discurso de Princeton hace una década, Bezos mencionó que su esposa también era alumna y estaba sentada en la segunda fila, pero las cámaras que filmaron el evento ni siquiera la confirmaron.

De todos modos, tal vez las reseñas no sean lo que solían ser en Amazon con todo tipo de informes de reseñas y calificaciones falsas en el sitio web.

El año pasado, un ex empleado de Amazon que dirige una empresa de consultoría para minoristas de Amazon informó El periodico de Wall Street Establezca el número de «reseñas falsas» en el sitio en un 30 por ciento. (Amazon afirmó que estaba más cerca del 1 por ciento).

Mientras tanto, he intentado en vano averiguar cuántas reseñas hay en Amazon o cuántas cuentas de revisores registrados. Es un gran número y, para ver la respuesta, no tiene valor que la cuenta de Scott, que posee aproximadamente el 4 por ciento de la empresa, tenga una «Clasificación de revisores» de 10,860,748 al momento de escribir este artículo.

Estoy tomando nota de esto para estar atento a otra revisión el próximo año si la secuela de La tienda de todo, que lleva el nombre de Brad Stones Verlag Amazon sin consolidar, debe lograr negocios.

Ahora tengo curiosidad por saber: ¿qué más podría tener que decir MacKenzie Scott?

Las opiniones expresadas por los columnistas de Inc.com aquí son las suyas, no las de Inc.com.

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Thus, we had the wife at the time of the founder of Amazon, who is herself described as the first Amazon employee, writing an Amazon review of a book about Amazon. 

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See why I like this one? Even better for our dramatic purposes, it was a stinging critique.

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"I wanted to like this book," Scott began on November 4, 2013. But, starting with a small point -- the timing of when Bezos supposedly read the novel, Remains of the Day -- she described it as being riddled with "numerous factual inaccuracies," and "a lopsided and misleading portrait of the people and culture at Amazon."

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"If this were an isolated example, it might not matter, but it's not," Scott wrote. 

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Personally, I read The Everything Store a few years back. I can't say what author Brad Stone might have gotten wrong or not, and frankly I hadn't remembered the part about Remains of the Day actually being in the book.

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But that's certainly part of the oft-repeated mythology about the origins of the company, along with the idea that Bezos lived his life according to a "regret minimization framework."

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I should point out that I've never interviewed Bezos or Scott, or Stone for that matter. (I do email [email protected] when I write about him, so it's not for lack of trying, although I've only received a reply from an assistant.) 

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But looking back, I find it interesting that it was Scott, not Bezos, who wrote this review and rebuttal--and that she started by talking about the example of the novel.

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In fact, what got me thinking about this to begin with was Stephanie Clifford's recent profile of Scott for the publication Marker, on Medium. Clifford portrays Scott, who has written two novels, as someone whose first love was books and writing, as opposed to startups and business.

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Last year Scott, whose net worth after her divorce from Bezos is estimated at roughly $57 billion, signed the Giving Pledge. And over the summer she gave a total of $1.7 billion to charity, "with very few strings attached" according to Clifford.

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But, while she graduated from the same prestigious university and worked at the same New York hedge fund as Bezos, and married him and moved across the country with him to launch Amazon, she's always been overshadowed by her ex-husband, for obvious reasons.

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As Clifford points out, when Bezos gave the commencement address at Princeton a decade ago, he mentioned that his wife was also an alum and was sitting in the second row--but the cameras filming the event didn't even turn acknowledge her.

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Anyway, perhaps reviews aren't quite what they used to be on Amazon, with all kinds of reports of fake evaluations and ratings on the site. 

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Last year, a former Amazon employee who runs a consulting firm for Amazon retailers told The Wall Street Journal put the number of "inauthentic reviews" on the site as high as 30 percent. (Amazon claimed it was more like 1 percent.)

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Meanwhile, I tried in vain to find out roughly how many reviews there even are on Amazon, or how many registered reviewer accounts. It's a big number, and for a glimpse toward the answer, it's worth nothing that the account for Scott, who owns about 4 percent of the company, has a "reviewer ranking" of 10,860,748, as I write this.

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However, I'm making a note to be on the lookout for one more review next year, when the sequel to The Everything Store, which Brad Stone's publisher says will be called Amazon Unbound, is due to reach stores.

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I'm curious now to know: What more might MacKenzie Scott have to say?

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